The Livelong Newsletter

Hi everyone,

The new era of wellness ticks the boxes for quality care—personalized, VIP, and affordable(ish). The longevity ‘concierge’ may have it all.

In this article:

• The longevity concierge

• What once cost $15,000…

• Health as a status flex

• Is ChatGPT just as valuable?

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Your personal longevity consultant is waiting

White glove service defines digital longevity clinics, the newest trend in lifespan care. Does that make it worth the cost? 

The foundational principle of longevity is health for a lifetime—basic, but profound. Achievable, but challenging on your own. 

It’s why we have doctors. However, people are noticing flaws in the current treatment model.

“If your health is a 1,000-piece puzzle, your annual physical looks at 14 puzzle pieces,” says Jacob Peters, cofounder of Superpower, a longevity concierge startup, in The San Francisco Standard.

In the new age of wellness, longevity health care looks at all the pieces.

As start-ups and software companies race to democratize the new version of health care, the longevity ‘concierge’ is one of the more exciting models for achieving it.

The longevity ‘concierge’

This new crop of digital health clinics is akin to personal longevity consultants. 

• When you send them a blood panel test, they will look at specific biomarkers (substances) in the blood to determine your current state of health. 

• With data-driven AI, they’ll recommend personalized lifestyle adjustments and/or supplement/vitamin protocols. 

“On-demand” consultants are also available to answer questions and work with patients to shape the best protocol.

This is what The San Francisco Standard calls “VIP white glove treatment and personalized service,” and it is precisely what gives the concierge an edge over general health care providers.

• A single GP appointment can take months to schedule, and even then, many lack expertise in longevity protocols.

Longevity consultants provide specialized knowledge and are easily accessible, transforming health care into a consumer-focused service.

‘What could cost you $15,000…’

Some of the players in the concierge market include Superpower. This digital longevity clinic that tests for over 100+ biomarkers and uses high-end AI to offer personalized protocol recommendations at a fee of $499. 

Its AI capabilities “basically giv[e] our doctors superpowers,” says Peters.

Mito Health and Function Health are competing concierges with similar intentions to optimize user health and democratize personalized care. 

• Function’s slogan reads, “What could cost you $15,000 is $499.” 

Longevity Health is still green—having just launched this March—but its sight is set on billionaire Bryan Johnson’s $2 million longevity routine—without being (or costing) the same, of course.

While their “billionaire bundle” includes similar blood panels and AI-driven insights, but the $899/month longevity care plan also includes:

• DEXA body scans (assess body fat and bone density) 

• VO2 max testing (assess cardiovascular fitness)

• Gut, sleep, and metabolism optimization tools

True to this idea of white glove service, the bundle also has a “private Slack channel for communicating with a nutritionist and physician team, and weekly case reviews,” according to The San Francisco Standard.

Health is a status symbol

Their websites promote quality care for a large(r) group of people, but in these early days, this accessibility be up for debate. That’s namely because:

• Silicon Valley’s big-tech either funds (or is the target market for) them.

• They can be relatively expensive (nearly $900/month in some cases).

• Some clinics boast waitlists of hundreds of thousands, or are still in testing mode.

Peters outright says, “Our plan is to saturate the San Francisco tech-insider community.”

It makes sense, considering the Silicon Valley start-up ecosystem breeds many successful health and longevity technology start-ups, such as Altos Labs.

But this select community is exposed to innovation before everyone else, and they usually have the funds and authority to enjoy it. To a certain degree, it’s about status.

"Good health is becoming a status symbol,” Peters tells The Standard.  

These digital clinics could reflect the idea that health is still looked at as a commodity…a luxury.

This trend is evident on our shores and abroad, as longevity tourism has an estimated value of $5.6 trillion, according to Fortune.

• Hotels, spas, and cruise lines race to offer health-forward vacation packages and anti-aging services that go for $44,000, Fortune says.

The market for longevity care is strong and it will only continue grow, but other AI data-driven tools and start-ups are rejecting it.

ChatGPT and other ‘affordable’ AI-driven longevity protocols 

 “It’s a myth that longevity is affordable to normal people,” says Anna Nazarova, the co-founder of Protocols Hero, a longevity lifestyle aggregator, to The San Francisco Standard.

• Nazarova is the brain behind Brogevity, a longevity platform that uses AI to deliver personalized insights from longevity-focused YouTube and podcast content.

• Science and wellness YouTuber Andrew Huberman also created an AI-powered search engine, Ask Andrew Huberman, which similarly breaks down four-plus years of health span-related content into bite-sized recommendations and individualized protocols.

In theory, you can even optimize ChatGPT to get insights into blood work collected from a local lab, according to the author of The San Francisco Standard article.

You get what you give

People are flocking to the longevity concierge because of the white glove service, accessibility to straight-forward explanations, and community.

Superstar user and start-up founder Luba Yudasina tells The Standard that she enjoys the platform’s, “insight into trends or an explanation of what needs attention…That’s where the value lies.”

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• 🌱  Our most recent edition — Four drugs for longevity and prescription poetry.

We can’t wait to cover more trending topics in longevity in our next newsletter. Stay tuned.

Longevity Media LLC

Be your own expert. Optimize your health. Look beyond conventional.

Always seek the advice of a physician or other qualified health care professional before starting any exercise, wellness, or health program. Nothing in our content, products or services should be considered, or used as a substitute for, medical advice, diagnosis, or treatment. Livelong is a media company and not a medical provid